Dabangg | Costume design & Merchandise

It has come as a surprise to many that Dabangg is still running to packed houses in theatres. In terms of business, it has beat 3 Idiots, the highest grosser recorded in Indian film history, so far.

When a film gains as much popularity as Dabangg has, the costume is sure to make its way to the streets. Especially if street style is largely determined by an actor like Salman Khan.

L-R: Salman Khan, Arbaaz Khan

The above picture was taken at a private screening for Dabangg.
Salman has a penchant for paperboy hats. He looks so dashing, having paired the hat with an ace of spades motif t-shirt. Arbaaz, on the other hand, is sporting a Dabangg t-shirt like a true blue producer. The artwork is just right. Don’t you think so?


Director: Abhinav Kashyap
Producers: Arbaaz Khan, Malaika Arora Khan, Dhillin Mehta
Production Design: Wasiq Khan
Costume Design: Alvira Agnihotri Khan & Ashley Rebello

Salman Khan plays a cop aka Robin Hood Pandey. His character, Chulbul Pandey has an eccentric style of his own. He wears Ray Ban’s popular aviator sunglasses and tucks them at the back of his collar when not in use. He uses his waist belt more for adjusting to dance steps rather than for holding his pants in place.

The village belle he falls for is a potter. Rajo (Sonakshi Sinha) dresses traditionally, wearing uber sexy backless blouses.

The couple make for a pretty image. The heart motif has been interestingly used all through the film as well as in the poster popularized by audiences like us.

All of Salman’s haircuts and costumes down the years have been aped by regular people. There is only reason to be joyful when official merchandise representative of the film is readily available.

My friend says she has ordered the yellow t-shirt for me. I can’t wait for the package to arrive! 😉

The cast and crew launched the merchandise at an event held at PVR cinemas.

You could buy it online here.

I personally think being able to buy a film’s merchandise is a cinephile’s dream come true. While Hollywood has been practicing the feat for a while, the Indian film industry has only begun to do so in the last couple of decades. One must admit though we have come a long way from having our tailors stitch replicas from reference photographs to hopping across to the nearest mall to buy it all. Cheers to that thought!

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