The yard sale!

The yard sale started off with another sighting in the press. It was a huge spread in the Mid Day.
(dated 17th December, 2010) Read it here: Mid Day article online

All our apprehensions and anxiety were put to rest with the response.
We encountered enthusiastic customers, foreign buyers, media persons and it was a whole lot of fun.

You can relive the experience through the pictures:

From the Rabbit Hole: A court'yard sale'

Rashmi showing accessories

As you already know, me (Dhruvi of Alice Wandering), Aastha (of Indian Summer), Karishma (of Purple Peep Toes) and Samidha (of Street Style) were parting with clothes, shoes, bags and books from our wardrobe. In addition, we had Rashmi (who sells at Azure in Khar) with accessories on display.

Happy shoppers

Alice's space

Happy shopper

Day 1 was quite an adventure. It was a smooth ride though because I had my mum (an experienced fashion designer) and my sister (a pro salesgirl) helping me. We had a sweet couple buying a couple of things from us. The boy, while paying, reminded us that he could avail a 10% discount since he had come with a friend. He even offered to tweet. πŸ™‚ For the record, everyone who came with a friend was entitled to their 10% discount.

From the Rabbit Hole: A court'yard sale'

Aastha of Indian Summer

Salonee of She Sells

Day 2 had its own highlights. A lady who was picking up stuff for her daughter made many purchases from us. Salonee (of She Sells) made an appearance. πŸ™‚ We had a lot of people offering to sell their old stuff. They were quite impressed with our managerial skills. πŸ™‚ It was definitely encouraging. Aastha and I plan to whip up something soon.

Photographs: Dhruvi Shah, Aniruddha Guha

Aastha of Indian Summer

One of our happy shoppers, Anamika was very excited about the clothes she picked up from me. At the yard sale, she shared her enthusiasm with Aastha. She has been kind enough to send me pictures of herself. Check her out in the baby pink tunic.

We obviously wouldn’t have had so much fun if the people at Bliss hadn’t opened up their courtyard to us or been so supportive. Those of you who checked out the store at the yard sale ended up buying so many things from them. They’re just darling. It’s a work in progress but you may just see Alice’s stuff at Bliss in the coming future. Watch this space.

2 thoughts on “The yard sale!

  1. Himani Shah says:

    I’m so glad I got to be a part of your Yard Sale, it was quite a hit! Being surrounded by so many pretty clothes for 2 days was simply delightful. I’m dying to wear the dress I bought from Aastha.
    You guys put up a great sale and must do so again. Very soon!

    P.S. At least now I know that if nothing works out, I can be a Sales Girl. πŸ˜›


  2. Alice says:

    Hello πŸ™‚

    We were glad to have you!
    I shall feature you when you wear the dress!
    I’m waiting for you to model for me anyway πŸ˜›

    You can totally be a sales girl! At Mango or Zara or Topshop!


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