Always fun discovering another Alice. Thanks Indireads.

Do you know why this blog is called Alice Wandering… I met someone 5 years ago and in order to be mysterious, we picked pseudonyms. Mine was Alice, actually inspired by Natalie Portman in Closer at the time. 2 years later, 3 years ago, when I created this blog, I was more than the pseudonym, secretly I was Alice. An Alice who was wandering through Wonderland. The more I tumbled down the rabbit hole, the more I discovered about myself. Accelerated by the impending doom of marriage. My adventures had to be shared. Thus, we had the name Alice Wandering… Plus, it had a nice ring to it.

A Newlywed's Adventures in Married Land

A Newlywed’s Adventures in Married Land

Last week, I was contacted by someone at Indireads. Some email exchanges and a phone conversation later, I was introduced to the website and a novella to start off with – A Newlywed’s Adventures In Wonderland



Between the blue shores of the Indian Ocean and the white tips of the Himalayas is a land crowded with the rich history and cultures of many peoples. Tapping into the region’s diverse cultures, languages, religions and traditions, Indireads weaves an intricate tapestry of fresh writing voices from the sub-continent, evoking the ethos of the region.

For those who love to read, there are few choices to read light, engaging and fun stories based in South Asia. There is a strong literary tradition, but when it comes to genres like romance, suspense, sci-fi and others, the choices are very limited. Indireads brings the pleasure-reading experience to South Asia.

Conversely, for those who love to write and dream of being a published author, it is difficult to survive in a world of hostility to unsolicited manuscripts and slick-talking newbie publishers promising the world but never being able to get the published work to market. Indireads breaks the model of the traditional publisher to provide the new, upstart writer with a channel where they can push their novellas to the world.

“Growing up as an avid reader myself, I quickly got tired of reading about blondes being chased down the streets of Paris by Italian princes, and yearned for stories about people who share my skin-tone, culture and values,” says Naheed Hassan, Founder of Indireads.

Naheed Hassan

Naheed Hassan

“Now I realize how the lack of local fiction actually serves to kill the writing aspirations of many new writers. I created Indireads to address both of these opportunities simultaneously.”

Indireads pride themselves on being a new voice, but don’t limit themselves to just that. They are classified across three broad categories:

  • A distribution network that publishes for the “reader on the go,” giving them the ability to buy and read on their mobile devices, as well as their desktop and laptop computers and

  • A marketing engine that promotes both the books and the writers to a global audience driving traffic back to the distribution network to generate engagement, conversations and sales

  • A development channel, through IndiWords, for new writers that may have a great idea but no understanding of how to bring it to life in the written word

Indireads’ books brings alive the vibrancy and intensity of modern South Asian life and culture and presents it in digital friendly formats, inviting our new generations to fall in love again with what it means to be South Asian. Digital, handy and engaging, an Indireads book is the perfect companion for a quiet afternoon under the Peepal tree, for the early morning ride on the bus, for that long flight or for the few precious moments of peace, away from all that competes for your attention.

Indireads is a digital-only publisher of original popular fiction, serving the South Asian market. The venture launched with 30 original novellas written by 25 new authors/voices from the region; short, engaging ebooks, bought and read on a multitude of digital devices, including personal computers, smartphones and tablet devices. It is a platform for new, indigenous, authentic stories – told by new and fresh voices from the region.

I have personally checked out the site. It has all the information you need. The checkout process is as smooth as silk. Each book is available in 3 popular formats: PDF, epub and mobi.

Shweta Ganesh Kumar

Shweta Ganesh Kumar

I’m currently reading A Newlywed’s Adventures in Married Land in PDF on my laptop. I’m fascinated with the little writing I’ve read. The author, Shweta Ganesh Kumar has an online presence that is tempting me to score an interview with her. Soon soon. While I get back to reading, why don’t you get back to me about any questions you might have on Indireads or digital reading in general?

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