Style in Hindi cinema of 2010

2010 was a year of many surprises, many more blunders and hardly any gems.

Presenting a review of the year gone by in a style file.

The item girl was reinvented! The question everyone had to answer at the end of the year was: Munni ki badnaami ya Sheila ki jawaani? You could even cast an electronic vote if you logged on to

While Munni had rustic appeal clad in a choli and short lehenga, complete with dangling gold jewellery, Sheila had urban appeal teaming her choli with knee length harem pants. Don’t miss the kamarbandh on both ladies!

Some films succeeded in recreating fashion of the genres they had taken up.

  • Dabangg

Salman Khan aka Chulbul Pandey brought Ray Ban’s aviator sunglasses back in vogue. Be it the cockpit or large metal styles, they were selling like hot cakes. And if Ray Ban didn’t fit your budget, the official Dabangg sunglasses surely would. Salman also showed you a new place to tuck in your sunglasses. No, it’s not your head or the opening in your shirt but the back of your collar. 🙂

Sonakshi Sinha who played the gaon ki gori rocked ’em backless blouses worn with mirror work sarees. It was quite a trend the following navratri.

  • Aisha

Flashy costume had to be rung out, couture had made its way onto the silver screen. In 2010, Aisha was the most celebrated where fashion was concerned. The setting was Delhi and giggly girls essayed by the likes of Sonam Kapoor, Ira Dubey, Amrita Puri and Lisa Haydon become instant fashion icons. Reams of newsprint and television reel were spent displaying photographs, running interviews and conducting fashion quizzes with the cast of Aisha.

Sonam Kapoor aka Aisha was the contemporary Emma penned by Jane Austen. The trademark Clueless (earlier adaptation of Emma) skirt suit couldn’t be missed on Sonam. The Barbie doll room and closet of Manolo Blahniks was only a teaser. The clothes, be it Prada or Prabal Gurung, hogged the limelight. Fashionistas everywhere rejoiced. They now had something to aspire toward.

Abhay Deol wore the suit Mr Darcy style. And he looked equally gentlemanly in a plain tee. The chocolate boy was back in fashion.

  • Once Upon A Time In Mumbaai

Ajay Devgn and Emraan Hashmi played their roles to the T, looking perfect, be it an all-white safari or a checkered 3 piece suit. Hats off to them for wearing large collars and bell bottom trousers with equal panache.

The girls weren’t left far behind. If one played a successful heroine, the other paid a fitting tribute. The sarees and kameezes reflected craftsmanship, achievable only in those times. A shy, conservative girl or an outspoken, modern woman, Prachi Desai and Kangna Ranaut were styled appropriately.

’80s fashion didn’t look better in the first decade of the 2000s.

  • Break Ke Baad

In a year where Dabangg, Once Upon a Time in Mumbaai and Aisha ruled the roosters, for their ethnic charm, retro costume and classy couture, Break Ke Baad provided the much-needed freshness. The styling was casual, quirky and very real. If you had the boy sporting his favourite bands on his tees, the girl mixed it up with shorts and bikini tops. The wedding ensembles were well-cut and uber stylish. You saw a lot of girls sporting teeny tiny blouses with their lehengas this wedding season Deepika Padukone style. If only we had that flat stomach!

Lo and behold, there were films that had one too many fashion blunders.

  • Anjaana Anjaani

Ranbir Kapoor was probably left wondering what he did to deserve an unshapely hospital gown. Priyanka Chopra probably had a say in the matter. It was fifteen minutes of screen time after all. How could she not have a form-fitting button down full sleeved mini dress? Oops… that’s her version of the hospital gown. Take it or leave it. You know doctors are going to check you out right?

  • Badmaash Company

Dior’s white rimmed sunglasses, distressed mini skirts, hot pants, bikini tops, slinky waistcoats. Girls are drooling already. Baggy jeans, trademark tees, white keds. Boys are checking their wallets. Wait, we’re not talking about the ’90s. You see, we were really impressed with present fashion. We couldn’t take a risk making our actors look out of vogue in ’90s trends. We just went to the mall, picked out the brightest colours and dressed our actors in them. Nobody checks Hindi films for period authenticity anyway. Not if we wear skinny jeans.

  • Robot

Aishwarya thought we wouldn’t see beyond her fancy head-gear. We have to admit it took us five minutes to process the number of feathers on her head. And even though the scene had moved to the next sequence, we were being flashed with shiny sequins and multi-coloured buttons. We did scream for sartorial surgery but Dr. Rajni was too busy cutting up Chitti. We’re hoping for better luck next time.

That’s it for tonight, folks! I’ve refreshed my memory and hunted out the best and worst for you. I sincerely hope you enjoy the post or at least scroll through the images. Until next time. 🙂

Dabangg | Costume design & Merchandise

It has come as a surprise to many that Dabangg is still running to packed houses in theatres. In terms of business, it has beat 3 Idiots, the highest grosser recorded in Indian film history, so far.

When a film gains as much popularity as Dabangg has, the costume is sure to make its way to the streets. Especially if street style is largely determined by an actor like Salman Khan.

L-R: Salman Khan, Arbaaz Khan

The above picture was taken at a private screening for Dabangg.
Salman has a penchant for paperboy hats. He looks so dashing, having paired the hat with an ace of spades motif t-shirt. Arbaaz, on the other hand, is sporting a Dabangg t-shirt like a true blue producer. The artwork is just right. Don’t you think so?


Director: Abhinav Kashyap
Producers: Arbaaz Khan, Malaika Arora Khan, Dhillin Mehta
Production Design: Wasiq Khan
Costume Design: Alvira Agnihotri Khan & Ashley Rebello

Salman Khan plays a cop aka Robin Hood Pandey. His character, Chulbul Pandey has an eccentric style of his own. He wears Ray Ban’s popular aviator sunglasses and tucks them at the back of his collar when not in use. He uses his waist belt more for adjusting to dance steps rather than for holding his pants in place.

The village belle he falls for is a potter. Rajo (Sonakshi Sinha) dresses traditionally, wearing uber sexy backless blouses.

The couple make for a pretty image. The heart motif has been interestingly used all through the film as well as in the poster popularized by audiences like us.

All of Salman’s haircuts and costumes down the years have been aped by regular people. There is only reason to be joyful when official merchandise representative of the film is readily available.

My friend says she has ordered the yellow t-shirt for me. I can’t wait for the package to arrive! 😉

The cast and crew launched the merchandise at an event held at PVR cinemas.

You could buy it online here.

I personally think being able to buy a film’s merchandise is a cinephile’s dream come true. While Hollywood has been practicing the feat for a while, the Indian film industry has only begun to do so in the last couple of decades. One must admit though we have come a long way from having our tailors stitch replicas from reference photographs to hopping across to the nearest mall to buy it all. Cheers to that thought!

Dabangg | Short Review

Presenting Dhruvi’s short review service (SRS).
Because reviews should be easily forward-able. 😀


Release Date: 10th September 2010
Director: Abhinav Singh Kashyap
Producers: Arbaaz Khan, Malaika Arora Khan, Dhillin Mehta
Cast: Salman Khan, Sonakshi Sinha, Arbaaz Khan, Sonu Sood, Vinod Khanna

Dabangg Ho! Salman Khan has started a revolution.

While he kicks down a door in the film, cinema hall doors are opening everywhere to packed audiences. When he dances and adjusts his waist belt, travelling folk are rushing out of their seat belts to watch Dabangg. And when his shirt rips open & flies off, there is deafening hooting, clapping and whistling. This is what we call a star’s mass appeal in India.

The film is a classic example of an entertainer, star power, masala magic, catchy music & blockbuster action. The story doesn’t matter, it is the experience that counts. Fans go crazy and non-believers enjoy themselves.

Salman rides Dabangg on his shoulders & Sonakshi Sinha makes a confident debut. Unke mast mast do nain hamare dil ka le gaye chain. Abhinav Kashyap is surely a director most will envy. Go watch it because you surely won’t be able to contain the excitement any longer.

– Dhruvi Shah

Have you taken the SRS polls yet? Let me know when you do!
And of course, send in your opinions of Dabangg! Enjoy!